Caesars Launches in Puerto Rico
Author:
Megan Butler
Caesars Entertainment has expanded its online sports betting services into Puerto Rico, joining the ranks of operators in the US territory. Puerto Rican consumers now have the opportunity to engage in sports wagering through the Caesars Sportsbook mobile app or its accompanying website. Initially, online betting will be exclusively accessible to Puerto Rican residents at first.
Caesars Entertainment has expanded its online sports betting services into Puerto Rico, joining the ranks of operators in the US territory with the launch of its highly popular Caesars Sportsbook mobile betting product.
?Ana Toledo/Unsplash
App and Website Will Be Integrated with Ceasars Rewards Loyalty Program
In a significant development for the gambling industry, Caesars Entertainment has officially launched its online sports betting platform in Puerto Rico. The launch enables consumers in the territory to engage in sports wagering through the user-friendly Caesars Sportsbook mobile app or the accompanying website.
Initially, online betting services will be exclusively available to residents of Puerto Rico. However, non-residents visiting the territory will also have the opportunity to register for the app later this summer, further expanding the platform’s reach.
The Caesars Sportsbook app and website have been seamlessly integrated with the widely acclaimed Caesars Rewards loyalty program. With every bet placed, users will earn valuable tier credits, which can be redeemed for a range of exciting experiences at various Caesars Entertainment destinations.
This new online offering is set to complement the existing land-based Caesars Sportsbook located at Casino Metro. Following its rebranding as ‘MetroBets with Caesars Sportsbook,’ the facility has continued to provide a captivating in-person sports betting experience to patrons since its opening in December 2022.
Caesars Mobile Sportsbook Will be Perfect Addition for MetroBets Customers
Marking the occasion was Eric Hession, the president of Caesars Digital, who expressed satisfaction with the introduction of their mobile sports wagering platform, considering it a valuable addition to the enhanced experience already offered to customers at MetroBets with Caesars Sportsbook at Casino Metro:
“The launch of our mobile sports wagering platform is an excellent complement to the elevated experience we’ve provided customers at MetroBets with Caesars Sportsbook at Casino Metro. We’d like to thank our partners and the Puerto Rico Gaming Commission for making our sportsbook available throughout all of Puerto Rico. We’re confident customers will enjoy an experience they can’t find anywhere else.”– Eric Hession, President, Caesars Digital,Press Release
Meanwhile, for its part, Ismael Vega, the general manager of Casino Metro, conveyed enthusiasm for the introduction of the app, which now enables customers to access MetroBets with Caesars Sportsbook conveniently through their mobile devices. Highlighting the user-friendly nature of the app, Vega emphasized that customers can engage in responsible betting from any location on the island, thereby enhancing the overall experience provided by MetroBets:
“The launch of this app brings our customers MetroBets with Caesars Sportsbook in the palm of their hands. The user-friendly app allows customers to bet responsibly from any corner of the island, elevating the experience we offer with MetroBets. Since the grand opening of MetroBets with Caesars Sportsbook at Casino Metro, we’ve experienced an exciting uptick in customers.”– Ismael Vega, General Manager, Casino Metro,Press Release
Caesars Sportsbook Stepped Into Kentucky in June 2023
In an exciting move for the state, Caesars Sportsbook announced its collaboration with Keeneland and Red Mile racetracks in June 2023 as Kentucky prepared for the highly anticipated launch of legal sports betting in the state. Through these strategic partnerships, Caesars Sportsbook will gain market access for mobile sports betting in the Bluegrass State. Additionally, plans are underway to establish and operate retail sports betting locations in Central Kentucky, pending approval from the Kentucky Horse Racing Commission.
The introduction of legal sports betting in Kentucky marks a significant milestone, particularly considering that Governor Andy Beshear signed the sports betting legislation into law just this past April in 2023. As the state progresses towards full implementation, Caesars Sportsbook is positioning itself to be a prominent player in the Kentucky sports betting market.
The collaboration with Keeneland and Red Mile racetracks not only allows Caesars Sportsbook to offer mobile sports betting, but also presents an opportunity to establish physical sports betting venues in Central Kentucky. These developments signify a promising future for the state’s gambling landscape and demonstrate the industry’s growing presence in the region.
Eric Hession, president of Caesars Digital, evoked the institutions’ important history in the state, positioning the news as a good opportunity for both the operator and for sports betting fans in the state:
“Keeneland and Red Mile are iconic horse racing venues with an important legacy in the state of Kentucky. Customers in the region have long enjoyed our world-class Caesars destinations and, most recently, our horse racing wagering app, Caesars Racebook. Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state, and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year.”
Kambi Gave Support to LMG Gaming in Puerto Rico Back in November 2022
Kambi Group, a leading provider of gaming technology solutions, announced its support for LMG Gaming (LMGG) back in November 2022, a subsidiary of Puerto Rican media company Liberman Media Group, as they prepared to launch their new sportsbook product in the unincorporated US island territory. The two entities have entered into a long-term agreement, whereby Kambi will provide LMGG with its state-of-the-art sportsbook technology to power LMGG’s ApuestaPR betting brand. The initial launch will be online, with potential expansion into retail operations in the future.
As part of the collaboration, LMGG will utilize Kambi’s application programming interfaces (APIs) and a range of marketing tools to effectively promote the ApuestaPR brand. The strategic use of these tools will help enhance the brand’s visibility on LMG’s Teleonce television network in Puerto Rico, further solidifying its presence in the local market.
Kambi’s decision to partner with LMGG underscores its commitment to providing innovative and reliable solutions to emerging markets. By leveraging Kambi’s cutting-edge technology and marketing expertise, LMGG aims to deliver a compelling and engaging sports betting experience to customers in Puerto Rico.
Winter Horton, who is one of LMGG’s major partners, revealed that it settled on Kambi after a long period of extensive research, thereby proving Kambi’s worth:
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them. With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”
