Tipico Joins USA Today Owner Gannett
Author:
Muhammad Gregory
American mass media holding company Gannett Co., owner of the highly influential USA Today network, has signed an agreement with sportsbook and gaming operator Tipico US. The deal will see Tipico become the exclusive sports betting and iGaming provider for Gannett, which also owns local media assets such as the Indianapolis Star and The Oklahoman.
The US branch of global sportsbook and iGaming operator Tipico has signed a landmark deal together with owner of the USA Today Network — mass media giant Gannett Co.
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Deal Replaces Gannett’s Partnership with BetMGM
The US subsidiary of worldwide sportsbook and gaming operator Tipico has just revealed that it has signed an exclusive landmark deal with American mass media holding company Gannett Co.
As part of the momentous deal, Tipico is set to become the exclusive sports betting and iGaming provider for Gannett, the latter of which owns the highly popular and influential USA Today Network, along with a range of other local media outlets across the United States such as The Oklahoman and The Indianapolis Star.
Another noteworthy aspect of the deal between Tipico US and Gannett is that it will replace the mass media empire’s previous partnership with MGM-Entain joint group venture BetMGM (who also operate one of the best online casinos in the USA). Tipico odds will now be promoted by the media business in place of BetMGM’s.
The nitty gritty details of the partnership are not yet widely available; however it is known that Tipico will integrate odds, props, free-to-play games and betting trends across the USA Today Network. Furthermore, the provider has committed to $90 million in media spend over the course of the five-year agreement. Tipico will also pay performance incentives to Gannett in return for customer referrals.
Tipico Executive Hails Gannett Partnership as “Historic”
The watershed deal between sportsbook provider Tipico US and American media giant Gannett marks a significant consolidation of power and resources in both the US gambling market and media world.
Stephen Krombolz, vice president of US business development and strategy at Tipico, even took to describing the nascent partnership as “historic” in a shared statement:
“This historic agreement with Gannett, one of the most trusted names in global news, media and sports, will immediately bring additional credibility and trust to Tipico Sportsbook’s US operations.”
Krombolz also sees the partnership as becoming a key factor of its North American marketing campaign, citing Gannett’s incredibly widespread audience base:
“These assets will serve as a key component of our North American marketing strategy, driving awareness of the Tipico brand and our products among Gannett’s millions of readers, viewers and listeners – ultimately delivering fantastic acquisition and retention opportunities as we prepare to scale rapidly in the US.”– Stephen Krombolz, Vice President of US Business Development and Strategy
For its part, Gannett Co. chairman and chief executive Michael Reed explained that the media holder’s vast audience is calling for analysis, betting odds, and countless other features which a provider such as Tipico has extensive experience dealing with:
“Our highly engaged audience of more than 46 million sports fans crave analysis, betting insights, odds and unique features which we will provide with our Tipico alliance.”
BetMGM Recently Partnered with NYRA Bets
On the topic of BetMGM, the renowned casino operator recently entered into a partnership with the New York Racing Association’s online betting platform — NYRA Bets, marking the operator’s first-ever horse racing partner in the United States.
BetMGM will gain access to NYRA’s horse racing app as part of the agreement, thereby allowing customers to place wagers on events ranging from the Kentucky Derby to the Belmont Stakes to the Breeders’ Cup.
As of writing, the New York Racing Association’s NYRA Bets service is currently accessible across 30 US states, as well as at over 200 horse racing tracks across the world.
NYRA Bets President Tony Allevato took the opportunity to note the increasing importance of horse racing in the sports betting industry — all while expressing the operator’s excitement at offering horse racing:
“This is the type of partnership that reflects the importance of horse racing within the rapidly evolving sports betting marketplace. BetMGM has consistently led the charge to expand wagering opportunities for their customers, and we are thrilled that our horse racing content will soon be available on their platform.”– Tony Allevato, President, NYRA Bets
BetMGM Also Partners with Baltimore Ravens
2021 is proving to be an active year for BetMGM, with a brand new partnership deal with storied NFL team the Baltimore Ravens arriving as recently as May 2021.
A key feature of the deal between the two will be BetMGM branding and signs being displayed at the Ravens’ M&T Bank Stadium and throughout the team’s digital media. The two will also collaborate on creating branded content for fans of the Ravens.
Chief Sales Officer of the Ravens Kevin Rochlitz commented on the deal as follows:
“When we began the process of carefully identifying sports betting and digital gaming partners, one of our top priorities was finding unique ways for Ravens fans to further engage with the team. We are excited to partner with BetMGM and look forward to the specialized entertainment experience the company will provide for our fans.”
2021 Has Been Busy Year for BetMGM
More news from BetMGM arrived in late April 2021, when it announced it would become Michigan’s second online poker operator, joining PokerStars MI. Not long after, the casino operator also revealed that it was joining forces with local baseball team the Detroit Tigers.
To celebrate the occasion, BetMGM Poker put out unique promotional offers tied to local MGM retail locations, such as the MGM Grand Detroit, as well as general MGM locations around the US. And shortly before this, in January 2021, BetMGM had launched its online sports betting and online casino content in Michigan.
