Kambi and RSI Extend Partnership
Author:
Muhammad Gregory
Kambi Group has announced that it has finalized an extension to its North America-focused partnership with online sports betting and casino provider Rush Street Interactive (RSI). As part of the deal, Kambi will continue furnishing its sportsbook engine to RSI in 15 states across the United States, as well as in the territories of Canada, Colombia, and Mexico.
Kambi Group has wrapped up an extension for its North America-facing partnership with online sports betting and casino operator Rush Street Interactive (RSI). ?NoName_13/Pixabay
Kambi and Rush Street Interactive (RSI) First Partnered Up in 2018
The very prominent sports betting technology provider Kambi Group has revealed that it has agreed to an extension of its North America-facing partnership together with online sports betting and casino operator Rush Street Interactive (RSI).
As part of the deal extension, Kambi will go on providing its sportsbook engine technology to RSI’s sports betting operations in 15 states across the United States, as well as its presence in territories such as Canada, Colombia, and Mexico.
Kambi initially partnered with RSI in 2018 following the repeal of the Professional and Amateur Sports Protection Act (PASPA) in the US and has worked together with the operator during its expansion into a broad range of markets.
Kambi’s Stock Prices Down 10.6% in Early January 2023
To mark the news, Kambi chief executive and co-founder Kristian Nylén emphasized how Rush Street Interactive (RSI) was the very first American operator which Kambi joined up with following the repeal of the Professional and Amateur Sports Protection Act of 1992:
“RSI was the first US-based operator we partnered with post-PASPA, and it has been fantastic to witness RSI become one of the leading online gaming players in the Americas.”– Kristian Nylén, Chief Executive and Co-Founder, Kambi Group, Press Release
Nylén went on to note how the extension of the two’s partnership will only continue to benefit RSI’s overall operations, envisioning a bright future ahead for the two partners:
“This contract extension ensures Kambi’s sportsbook will continue to complement RSI’s proprietary technology and platform, which together will provide the basis for even greater success in the future.”
News of the partnership renewal arrives at a fairly crucial moment for Kambi, given how the operator experienced a notable drop in its share price in early January 2022 following the news that sports apparel giant Fanatics will migrate over to Amelco’s source code to use when powering its sports betting product. Kambi is certainly feeling the burn here, as it had previously been named as a possible technology partner of Fanatics – even leading the bid for a New York sports betting license that included Fanatics.
Kambi Joined Forces with LMG Gaming in Puerto Rico in November 2022
In other recent Kambi Group news, the technology solutions provider announced in November 2022 its support for LMG Gaming (LMGG), owned by Puerto Rican media business Liberman Media Group, for the upcoming launch of its new sportsbook product in the unincorporated US territory.
Kambi is now obligated to power LMGG via its ApuestaPR betting brand, which is set to first launch online, before likely moving into the retail world in the near future. Kambi’s application programming interface (APIs) and other powerful marketing tools will also be employed in order to help promote the gaming brand on LMG’s very-own Teleonce television network in Puerto Rico.
Winter Horton, who is one LMGG’s biggest partners, cited Kambi’s top of the line technology solutions products as a key reason for the betting brand choosing the sports technology provider:
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them. With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”
Meanwhile, Kambi co-founder Kristian Nylén very much believes that LMGG will be highly successful in Puerto Rico:
“Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico. By leveraging Kambi’s enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.”
Penn Entertainment Announced Migration Away from Kambi Sportsbook in October 2022
In October 2022, Kambi Group and Penn Entertainment revealed that they had both arrived at an understanding concerning the migration of Penn’s online and retail sportsbooks from Kambi to Penn’s proprietary technology system.
Penn, previously known as Penn National Gaming, is expected to migrate its online sportsbook during the third quarter of 2023, with the retail migration scheduled to take place shortly thereafter in 2024.
The two first partnered together in 2019, expanding into 15 states since, with Penn Entertainment’s chief executive Jay Snowden continuing to praise Kambi’s top-tier technology and solutions:
“Kambi has been a top-flight supplier to Penn in our digital evolution. Kambi’s well-proven, high-quality technology and services have empowered Penn as we pursued our differentiated sports betting strategy, and I’m pleased to have secured our partnership to ensure a seamless transition for both companies.”
